There are very good reasons why you’ll want a double opt-in list. For those of you who are not familiar with the term here is a brief explanation. It’s when a potential customer gives you their e-mail and name in exchange for your offer, A free newsletter, e-book, more info about an opportunity or anything else that could be of interest To a potential customer. You will follow by sending them a confirmation E-Mail. Once they confirm You know it was indeed that individual who requested your offer.

There are some key reasons you’ll seriously want only these kinds of leads. You see, then you’ll actually know that this person is interested in you, your company or offer. If a person only opt-in once (single opt-in) Than they could potentially be giving you someone else’s information. Placing you in danger of getting Spam reporting. IF you have an account with Goddard for example, they could cancel you domain Name if they receive enough proof that you are spamming.

your whole purpose is to build a very responsive list of subscribers not just a bunch of names. If you are in the homebased business field you want pontential internet marketers, not bycicle lovers.

You’ll attract Joint Venture partners, it’s not the same to be able to say I have a double opt-in list 10,000 of subscribers. At this stage you’ll be considered a real player. Yes, there are people with hundreds of thousands but, 10,000 double opt-in is pretty good.

Going back to spam complaints, if you get a high enough spam complaints the major ISP(internet service providers) could band your domain and you’ll be blacklisted, and that something you’ll want to avoid at all cost .

One such company who is well known for having this feature as an option, which they highly recommend is Aweber.com. They are white listed with yahoo, hotmail, and AOL. So you’ll get at least 97% delivery rate to the subscriber’s inbox and not in the spam folder.

Most online business would be dead in the water without an autoresponder. Having a high quality autoresponder is a must if you are serious about building a double opt-in list. One with double opt-in option so all submission will receive a comfirmation e-mail with a correspondent link.